Spoxe on Spokes
Words and Creative Direction by Anna Maria Diaz-Balart, Graphic by Tayler Rae Dubé
Painting by Jenn Dierdorf, Photography by Eloy Anzola
Cycling can look pretty grim some times. Gritty black and white photos, minimalist kit, riders in agony. Where has all the fun gone? Cycling imagery looks especially sad when compared to to current fashion photography. Fueled by a way of 90's nostalgia, mixed media and bright colors are having a moment. It no surprise that in a sea of black and neutral minimalism, Spoxe just leaps off the page. Colorful and loud and somehow extremely pleasing to the eyes, Spoxe really stands out in a sea of wanna-be Raphas. Vibrant jewel tones, oversize patterns, and color combinations not commonly seen in this market, Spoxe is definitely a breath of fresh air.
When I finally saw the kit in real life, I immediately thought of Bushwick. The base of the New York art community, Bushwick’s warehouses are adorned with similarly loud and colorful murals. The energy of the neighborhood is palpable through the color everywhere. Everything else is New York seems bland by comparison.
The current trend in fashion photography of mixed media and collaging seemed like an ideal way to bring these two concepts together. And it just so happened that we had the perfect team to make it happen, Eloy Anzola is a road racer with an eye for fashion photography, Jenn Dierdorf is a Bushwick based artist who’s also an incredibly passionate cyclist. The result of the combined talents on this shoot was just stellar.
Spoxe is a boutique cycling apparel brand based out of Melbourne Australia. Unlike many small brands, their women’s collection is women’s specific, not just smaller sizes of a unisex cut. The bibs were incredibly well received by our model testers. Jill Sink, Rosael Chael Torres Davis, and Jenn Dierdorf loved the cut and fabric. The design of the bibs fits as well on lean roadies as on powerful track racers, without causing sausage legs or uncomfortable pinching. The bibs rise up higher in the front than on many other women’s lines, making it ideal for taller riders. The fabric of the bibs feels a little more supple than many brands, making it perfect for cooler fall and spring temperatures.
Overall the cut of the jersey favored broad shoulders and fuller busts. Roomier that the top than other brands, it has ample fabric for comfortable armpits and shoulders at any angle. Any rider with a particularly slender torso, or anyone wanting a more race-like fit can make a simple alteration by adding a dart from the armpit to waist (likely less than 10$ at a local dry cleaner).
All of the looks were paired with colorful socks from British brand Dear Mum. Because you if you really want to get deep into #sockdoping, you’re going to have to shop over seas! Lastly the color story was brought together with candy color eyewear from Oakley. Roseal wore the Jawbreaker, with Jenn and Jill both in the Radar EV Path. Oakley’s available colorways are remarkable. Allowing you to match or contrast any color scheme out there. Nothing provides crisper vision and more cycling specific protection for the eye than Oakley. Truly allowing you to see and be seen!