Why I started Redfrog
Cycling wear for women by women
by Jamiee Erickson
Images by Missy Davis
“Let me tell you what I think of bicycling. I think it has done more to emancipate women than anything else in the world. It gives women a feeling of freedom and self-reliance. I stand and rejoice every time I see a woman ride by on a wheel…the picture of free, untrammeled womanhood.”
—Susan B. Anthony
A few years ago, I embarked on an adventure across the United States on two wheels with my best friend. We zigzagged over 5,000 miles and had a lot of experiences that changed the way we viewed life, humans, and what bicycling means to us.
I realized very early on in the cross country adventure that incorporating cycling into everyday life was a game changer. Each day’s long ride left me with a giant sense of independence. And I spent the rest of the trip thinking about ways I could encourage and enable other women to get on their freedom machines and pedal.
I focused on women because the cyclists gender ratio in the United States is imbalanced (more men cycle than women), and I would like to help close that gap. As any woman who has stepped foot into a bike shop knows, the options for us in the sport of cycling are limited and clearly designed oﬀ a male mold with “female elements” (hourglass shape with stenciled ﬂowers and butterﬂies—just what every athletic woman wants!) added as an afterthought.
The largest pain point I encountered on my trip was ﬁnding gear that kept me comfortable on and oﬀ my bicycle. It turns out a lot of other women I spoke to felt the same way. So, I decided to ﬁx that problem.
The problem: I love biking. But I’m a woman, and no one makes cycling gear for me.
The solution: I'll make it myself.
On that trip we ate, slept, and rode in our kits. It served as an in-depth user study on cycling wear. I tested all kinds of jerseys with diﬀerent materials and ﬁts, but nothing felt quite like the soft, dynamic, form-ﬁtting clothing I was accustomed to wearing when I went running or did yoga. Instead we were forced to wear uncomfortable, very unﬂattering cycling jerseys—all pockets and logos, no style or comfort.
Why did “athleisure” revolutionize women’s clothing in every other sport but cycling?
As a recent graduate of Stanford’s Product Design program, I was eager to see if I could use my education in engineering and product development to change all that.
I came up with a line of my own cycling gear for women with one goal in mind: motivate women to get on a bicycle and feed their free-spirited souls. Today, after 18 months designing, ideating, then selecting the perfect fabric (merino wool blend) and the right factory, I’m proud to announce Redfrog’s very first line of cycling jerseys.
© Missy Davis
To order yours, go here.
So, now we have a product. But there’s so much more work to be done to get these jerseys made for women by women to female cyclists around the world.
To keep that dream going , we need your help. Here’s how you can get involved:
- If you’d like to order a jersey and help us raise funds to make an inaugural line, you can back us on Kickstarter. - link: https://www.kickstarter.com/projects/redfrogathletics/cycling-wear-for-women-by-women
- Do you know any women who cycle? Sharing Redfrog with them is also a huge help. Posts on social media:
Facebook - link: https://www.facebook.com/redfrogathletics/
Twitter - link: https://www.twitter.com/redfrogathletic/
Instagram - link: https://www.instagram.com/redfrog_athletics/ —I see all of them, and they mean a lot!) or emailing our website
Kickstarter link: https://www.kickstarter.com/projects/redfrogathletics/cycling-wear-for-women-by-women to friends are all wonderful.
- Do you know something or someone I should know? Or just want to say hi and connect? Email me: firstname.lastname@example.org. I’d love advice or connections about how to get these jerseys out on the market.
- Want to ride bicycles? Join us on Wednesday mornings and smash up Hawk Hill with gorgeous views and Beyonce giving spiritual guidance (Beyonce Spotify playlist from my phone).
Thank you so much!
Peace, love and sweaty-post-ride hugs!